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B2B Growth & Account-Based Marketing (ABM) Specialist
Why this role matters
Carol Parker Walsh Consulting Group is on a mission to put people-forward leadership at the heart of every organization we touch. Your job? Turn smart, scroll-stopping content and laser-targeted ABM campaigns into a steady flow of decision-makers who can’t wait to talk to us. You own the top of the funnel—then pass warm, well-profiled leads to our Appointment Setter so they can book the call and keep the sales engine humming.
Core Outcomes (Your 90-Day Scorecard)
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15+ marketing-qualified leads (MQLs) per month handed to the Appointment Setter.
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2 ABM micro-campaigns launched each quarter that hit ≥ 30 % open rate and ≥ 10 % reply rate.
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LinkedIn visibility up 25 % (impressions) and followers up 15 % in six months.
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≥ 20 % conversion from content download to “Book a Strategy Session” on our Gateway Offers.
Day-to-Day Responsibilities
|
% Time |
What You’ll Do |
|
40 % |
Social Content Creation – Craft thought-leadership posts, carousels, polls, and short-form video scripts that spotlight People-Forward Leadership™ wins and spark meaningful conversations with COOs/CEOs in transit, tech, and healthcare. |
|
25 % |
Account-Based Campaigns – Build and refine target-account lists, personalize outreach assets, and coordinate email + LinkedIn touches that move prospects from “unknown” to “intrigued.” |
|
15 % |
Gateway Offer Management – Own our free scorecards, guides, and mini-workshops: optimize landing copy, A/B test CTAs, and ensure every download flows seamlessly into CRM with correct lead scoring. |
|
10 % |
Nurture & Scoring – Respond to comments/DMs, tag engaged prospects, add discovery notes, and flag them as MQL the moment they’re ready for a human conversation. |
|
10 % |
Analytics & Optimization – Ship a weekly KPI snapshot; tweak headlines, sequences, and audience segments for relentless improvement. |
How You’ll Partner with the Appointment Setter
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Crystal-clear handoff: You mark the lead “MQL—Ready” in the CRM with context (pain points, content consumed, last interaction).
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24-hour SLA: Setter reaches out within a day—no lead left behind.
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Feedback loop: Weekly stand-up to review which campaigns booked the most calls and adjust plays in real time.
Ideal Candidate
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3+ years in B2B demand gen, ABM, or social-led growth (professional-services or SaaS is gold).
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Fluent in LinkedIn Creator tools, Sales Navigator, and a modern marketing automation + CRM stack (HubSpot a plus).
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Copy chops: you can turn a 1-hour keynote into a 100-word post that earns saves, not yawns.
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Data-driven experimenter who lives by dashboards, not gut feelings.
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Collaborative, coachable, and wired to share wins and lessons fast.
Compensation & Logistics
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Hourly: $30
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Hours: 40 per month (you time-block your week; we care about outcomes)
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Performance Bonus: paid quarterly for surpassing MQL targets and campaign ROI benchmarks.
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Perks: access to leadership-development resources, voice at the strategy table, and a front-row seat to scaling a high-impact consulting brand.
Bottom line: If you thrive on turning great ideas into qualified conversations and want your work to elevate leaders who put people first, apply today. We can’t wait to see what you’ll build.
Carol Parker Walsh Consulting Group is an equal-opportunity employer. We value diversity in all forms, and we hire the best person for each role, no matter your background.
