Description

In the business management community, there is not a more confusing or convoluted a subject than marketing. Despite extensive research and writings on the topic, marketing remains a fuzzy, mysterious and off-putting concept for most entrepreneurs and small business owners. The essentials of impactful marketing ? customer segmentation, value proposition development and clear engagement communications ? are often muddled in complicated theoretical discussions and extensive new developments in the field. Join us, on March 23, 2016, for an interactive presentation by Marc Demarest, CEO and Principle at Noumenal, Inc. Demarest?s talk will focus on the essentials of productive, practical modern marketing: customer segmentation, value proposition development, engaging communications and effective measurement schemes. There will be a working session where you can apply these tools to your company. The meeting is open to all. Register online at business.vancouver.wsu.edu/bgmap/ and click the link under ?Upcoming events.?