Description

PTAC: Writing Proposals - All You Need to Know to Win
Friday, February 13, 2015 | 8:00am - 5:00pm
Kiewit Infrastructure West Co @ 2200 Columbia House Blvd, Vancouver WA 98661 

All You Need to Know to Win - covers strategic planning, positioning to win, capture planning, analyzing/outlining an RFP and the finer details of writing a proposal to win!

• Strategic Planning: How to Choose the Right Markets and Prospects to Grow Your Business 
• Positioning to Win: How (and Why) to Build Client Relationships based on Long Term Targets
• Capture Planning: Preparing for the Request for Proposal (RFP):
• Research – the contract opportunity and your competition
• Team (and Partner) to win
• Identify the strengths and weaknesses of your competitors and use them to your advantage
• Identify your team’s strengths and weaknesses and match them to solicitation requirements
• Identify your team’s Differentiators and use them as Proposal Themes
• Analyzing, Interpreting, and Outlining the RFP:
• The SIP Process© - MarkeTrainer’s exclusive, winning approach to breaking down an RFP -- analyzing the requirements, preparing a comprehensive proposal outline, and creating abstracts and other materials to support the proposal writing process.
• The Finer Details of Writing the Proposal: How to use the team’s Strengths, Differentiators, and Themes to tell a winning story. How to write each part and piece of the proposal to match the RFP’s Award Criteria.

Teams get to try out MarkeTrainer’s SIP Process, working together to analyze / outline the key elements of a mock RFP.

Contact: Traci Hansen
Email: thansen@thurstonedc.com
Phone: 360-754-6320