Description
Google Partner & SEMpdx Event:
Get Your Business Online!
Half Day Workshop for Small Businesses
Tuesday, August 11th 1-5pm
Embassy Suites - PDX 319 SW Pine Street Portland OR 97204
$149

The SEMpdx band of Google and digital marketing experts will provide attendees one-on-one guidance on:
- Put your company info into Google
- Get your company verified for Google searches
- Add information such as location, hours of operation
- Add photos to enhance your listing
- Use a diagnostic tool to reveal ways to improve your listing and visibility
Who should attend?
Small business owners and in-house marketers looking to grow their company through an improved online presence should attend.
Schedule:
1 p.m. – Intro/Recap of schedule and what we’re going to do and goals we want to accomplish
1:15 – 1:45 p.m. – Introduction to Local SEO
2 – 2:20 p.m.– Understanding the Local Data Ecosystem
2:30 – 2:50 p.m. – Analytics & Mobile
3 – 3:20 p.m. – Diving Deeper into On-Site SEO
3:30- 4 p.m. – Why Reviews Matter
4 – 5 p.m. – Hands on Workshop where SEMpdx speakers and volunteers will help walk you through making actual changes and improvements to your online presence
5:30 p.m. – Adjourn and join the Rooftop Networking Party
Why should you attend?
The workshop, being put on in collaboration with Google, will help local businesses learn to improve the information that shows up on Google search, Google maps and Google+. Studies show consumers are looking for more than just basic information when searching online or on maps, but also expect to easily find other information – such as business hours. According to research conducted by Google and research company Ipsos MediaCT, consumers are 38% more likely to visit and 29% more likely to consider purchasing from businesses with more complete listings.
Immediately following the workshop, attendees receive a free ticket to the annual Rooftop Networking Party, where more than 500 people from throughout Portland’s creative and marketing communities get together for one of the best networking events of the summer
https://www.sempdx.org/get-your-business-online-workshop/