Description

UNDERSTANDING YOUR CUSTOMERS PERSPECTIVE FOR DEEPER ENGAGEMENT
  Kevin Hiebert of RESONATE: Center for Community Innovation, Dialogue and Leadership Development

Customer is always right!  But what is the customer thinking... Engaging and learning from the customer perspective will give you the skills and tools to dive into your customer’s experience and world so you can create better products and services. Objectives:

•  Use design thinking to understand and engage your customer
•  Utilize tools to drive customer engagement to a new level
• Propel and innovate new ideas and products with engaged end users
•  Discover the use of story and empathy in discovering what your customer really thinks and feels